Answers about gtm
Questions and answers from the Croct community about gtm.
Can I feed ZoomInfo or Clearbit firmographic data into Croct through GTM?
Our B2B site already resolves company data at the visitor level. The stack is roughly: ZoomInfo WebSightsClearbitGTM for everything I want that firmographic…
Does my data layer have to follow the GA4 recommended-event shape for Croct to read it?
my data layer was hand-rolled years ago with custom event names and its own parameter shapes, well before we standardized on anything. Now I am adding the…
Which VTEX events does Croct track automatically once the tag is live?
Before I design our tracking plan I want the definitive list of what the integration captures out of the box on VTEX. I need to know precisely what is…
Do I need the Croct tag to fire before or after my GA4 tags in the container?
Our container already has GA4 tags reading the ecommerce data layer, and I am adding the Croct tag right next to them on the same triggers. Does firing order…
Do I need to build a VTEX IO app to connect Croct, or is there a simpler way?
we run a mid-size store on VTEX and the Croct integration just showed up on my radar. my first assumption was that connecting it meant building a VTEX IO app,…
How does the Croct GTM tag actually get installed, is it just one tag?
My team runs everything through a single GTM container, and I keep our tags organised so I want to understand exactly what gets added before I touch anything.…
Does the Croct tag pick up site search and wishlist events, or only ecommerce?
Our data layer already pushes engagement events. site search, wishlist adds, that kind of thing, alongside the usual ecommerce pushes I want to build…
Do I need to turn anything on in ZoomInfo before connecting it to Croct?
We use ZoomInfo across the organisation, but the firmographic fields never populate on the Croct side. Every anonymous visitor comes through with the company…
ZoomInfo WebSights via GTM for dynamic logo clouds, what is the setup order?
Marketing operations, planning a Q3 rollout and I would like the prerequisite checklist confirmed before I open procurement conversations. Licensing: which…
Do purchase and sign-up events from GTM count as conversions for an experiment?
I push purchase and sign-up events into the data layer and want to use one of them as the conversion goal of an experiment I am setting up. Does the Croct tag…
Will the Croct GTM tag double-count against my existing GA4 setup?
Our VTEX store already pushes ecommerce events to GA4 through GTM. My data layer has the standard view_item, add_to_cart, begin_checkout and purchase pushes,…
We manage consent through GTM consent mode, how does the Croct tag behave?
I own our GTM container and every tag in it is mapped to a consent state, no exceptions. Before I add the Croct tag I need to understand its behavior…