Unlock the Power of Personalization

Dive into the world of one-to-one engagement.

Introducing CroctTM

React responsively to your customer's needs.

Identify

Reach the right people at the right time.

Define any profile using behavioral data, purchase history, browsing interests or additional data.

Analyze

Let the numbers speak for themselves.

A/B test the efficacy of different contents and approaches to see how much incrementally they really drive.

Personalize

1:1 communication for a user-centric approach

Create natively personalized applications and deliver the right message for each customer.

No two people are the same

Why do you keep offering the same for both? Personalized content can improve you conversion rates by up to 20%.

Kate

Keyword Search
She googled for "Makeup Brush". Not general makeup: brushes.
New User
She doesn't know the products, so maybe she needs something else to get her attention.

John

Remarketing
He was browsing a website and clicked on an ad for "men's care".
Returning User
Last time he visited he almost bought a razor, but ended up abandoning his cart.

Components

Multiple ways to identify your customers.

Weather

People's needs change according to climate and weather! Does your offer adapt too?

Behavioral

Establish and use patterns to determine what content should be shown.

Location

Your customer's whereabouts and locale can tell you more than you know.

Session

Are your customers leaving your website without interacting with the page?

Profile

How old is your user? Is he male or female? Does he have children?

Marketing

Keep your communication consistent along the entire purchase flow.

Real-time personalized experiences

Whether you’re a marketer, product manager, or developer, our Personalization Management System (PMS) is the technology you need to implement true end-to-end personalization.