Which VTEX events does Croct track automatically once the tag is live?
Before I design our tracking plan I want the definitive list of what the integration captures out of the box on VTEX. I need to know precisely what is automatic so I know what is left for me to send manually via the SDK.
Is there an authoritative list of the auto-tracked store events, and does it differ between our two storefronts?
1 answer
Once the tag is live, the auto-tracked store events are product views, cart views, cart modifications, checkout starts, and order placements. Order placements, being a conversion event, also record a conversion (Goal Completed) automatically alongside being tracked.
The list is the same across both storefronts; only the source differs. Store Framework listens to VTEX store events, and FastStore listens to analytics events, but the resulting set of tracked events matches.
Anything beyond these you send yourself as custom events through the SDK, so those are the ones to put in your tracking plan explicitly. The captured set is described in the VTEX integration reference, and sending your own is covered under event tracking with the SDK.