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Decorative shape
#1 CMS for personalization

All features

From personalization and experimentation to content and data management, we have all you need to deliver better user experiences.

Content management features

Component-based CMS

Leverage the modular approach to ensure consistent communication.

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Dynamic content

Make your content more engaging and relevant to your audience.

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Multi-language content

Speak the language of your visitors through locale-specific content.

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Component schemas

Ensure consistency with reusable components that reflect your design system.

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Live preview

Preview, share, and perfect your content before approving and going live.

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Templates

Save your developers' time with templates you can use with a single command.

Auto-versioning icon

Auto-versioning

Implement redesigns and feature additions without the risk of breaking things.

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Fault tolerance

Make your application resilient to unexpected errors, outages, and network failures.

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Server-side rendering

Enhance performance by delivering personalized content on the server side.

Experimentation features

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Bayesian AB testing

Drive effective decision-making with clear and reliable experiment results.

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Feature flags

Run experiments across multiple pages, product flows, or backend logic.

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Advanced segmentation

Build high-impact segments with 100+ signals available out of the box.

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Unsampled analytics

Analyze AB test results using all the data points instead of just a sample.

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Server-side testing

Eliminate loading screens and flickering for a smoother user experience.

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SPA support

Ship fast, flicker-free experiments on modern single-page applications.

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Cross-device experiments

Show users the same variation on every device for consistent experiences and reliable results.

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Scheduling

Plan experiments to launch and pause around holidays, off-hours, or custom schedules.

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Bot filtering

Exclude bot and crawler traffic from experiences and experiments.

Personalization features

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Real-time audiences

Segment your users into specific audiences with last-second data.

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Privacy-first approach

Stay compliant while delivering relevant, personalized content.

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Playbooks

Get inspiration for personalization strategies from our free playbooks.

Content placeholders

Use real-time adaptive content for highly personalized messaging.

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Journey personalization

Personalize the entire user journey across multiple elements and pages.

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Personalization analytics

Track your personalized experiences performance across different audiences, devices, and variants.

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Customer data features

Advanced segmentation

Create AI-powered audiences based on event history and user context.

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Audience estimator

Validate your audience size and relevance before investing in execution.

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Profile explorer

Explore user profiles and activity timelines to gain deeper behavioral insights.

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User profile

Bring together everything you know about your customers into comprehensive, actionable profiles.

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Custom attributes

Create custom attributes to track the information that drives your decisions.

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Real-time events

Collect precise signals to drive real-time personalization and actionable insights.

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User profile schema

Define structured schemas to ensure data quality and integrity across user profiles.

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User profile sync

Keep user profiles in sync for seamless cross-channel experiences.

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Identity resolution

Bring together fragmented user data into a single, comprehensive profile.

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Contextual variables

Segment visitors based on marketing campaign, location, device, interests, and more.

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Data retention

Control how long data is stored to meet both business goals and compliance standards.

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Standalone platform

Get started without a CDP, external integrations, or historical data.

Data management features

Dashboards

Analyze and compare metrics for experiences, experiments, and more.

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Segmented analytics

Break down insights by audience behavior to understand what drives results.

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Funnel analysis

Track how users move through each step toward a conversion goal.

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Conversion goals

Measure performance and compare experiences against your conversion goals.

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CSV export

Download data from all dashboard widgets for further exploration or custom analysis.

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Export API

Export sessions, user profiles, and events to feed your data lake, integrations, or custom workflows.

Platform features

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High performance

Achieve ultra-low latency with end-to-end response times under 90 milliseconds at P95.

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Framework agnostic

Integrates with React, Vue.js, Next.js, and any other framework powering your stack.

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Gradual adoption

Start with one component or section and scale at your own pace.

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CLI

Get up and running in minutes with a CLI that does the hard work for you.

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APIs

Create custom integrations or connect it with your existing tools and services.

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Workspaces

Manage multiple products, sites, or apps with centralized billing, permissions, and settings.

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Multiple environments

Establish security boundaries between development and production environments.

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Token authentication

Add an extra layer of security to protect privacy across every experience.

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Cross-origin security control

Shield your data and content from unwanted access with cross-origin controls.

Ready to give it a try?

Create your forever-free account and take the first step.