Answers about audiences
Questions and answers from the Croct community about audiences.
Can an audience target visitors who showed interest in certain categories?
I am planning a merchandising experience aimed at visitors whose behaviour shows an affinity for a couple of product categories, say shoes and clothes. I…
We hardcoded personalization branches in our Strapi frontend, worth moving them into Croct?
Being honest about our own mess here. Over a couple of years we accumulated if/else personalization branches scattered across the frontend, they read Strapi…
Can I show different messaging to SMB vs enterprise visitors based on company size?
our product lands really differently depending on who is looking. small teams care about how fast they can get started, enterprises care about security and…
How do I build a cart-abandoner audience from VTEX cart events?
My VTEX store is now streaming cart events into Croct and I want to target the shoppers who keep abandoning carts with a little return-nudge experience. I…
What is the difference between "cart is empty" and "cart's stage is checkout"?
setting up two experiences. One should encourage people who have an empty cart to start browsing, and the other targets people who already reached checkout. I…
How do I build an audience of visitors who viewed more than a few pages?
I want a newsletter prompt that only shows once someone is clearly into the content, not on the very first page they land on. Basically wait until they have…
Which CQL attributes exist for B2B targeting like company and job title?
Building account-based experiences for a B2B analytics SaaS. In our CRM I have these fields per contact: company, job title, industry, company size, buying…
How do I build an audience for visitors with a high 6sense intent score?
Our team runs 6sense and I want to surface a stronger offer only to accounts that are actually showing buying intent, not to everyone who lands on the site.…
Is there a shorter way to match several page paths without a big OR chain?
My first attempt at an audience covering a handful of landing paths turned into this: It works but it is ugly and I keep having to touch it every time we add…
We are adding a dozen audiences, will evaluation start to drag on each request?
We are scaling from two audiences to more than a dozen on the same set of slots. I am a bit worried about how it behaves when I add many audience, because…
Audience for visitors who checked the pricing page earlier but did not sign up
Our funnel is content page > /pricing > trial signup. The drop between the second and third step is where I want to intervene: anyone who visited /pricing in…
Can I build one value out of two strings in CQL with the & operator?
factoring a long audience condition and the same prefix shows up in a few clauses. I would rather keep it in one place than retype it everywhere. I saw &…