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Can I feed ZoomInfo or Clearbit firmographic data into Croct through GTM?

Asked by rev_ops_ben on

Rrev_ops_ben

Our B2B site already resolves company data at the visitor level. The stack is roughly:

  • ZoomInfo WebSights
  • Clearbit
  • GTM for everything

I want that firmographic signal available to Croct so I can build ABM audiences. Is teh GTM tag the path for getting company data in, or do I need something else entirely?

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