Answers about abm
Questions and answers from the Croct community about abm.
Which CQL attributes exist for B2B targeting like company and job title?
Building account-based experiences for a B2B analytics SaaS. In our CRM I have these fields per contact: company, job title, industry, company size, buying…
Personalizing the homepage by 6sense buying stage, how does the data flow?
Dev at a B2B SaaS. Marketing bought 6sense and now they want decision-stage accounts to land on case studies while awareness-stage accounts get the product…
6sense vs ZoomInfo vs Clearbit vs Demandbase as the data source for Croct ABM
Hello everyone, I am scoping an ABM personalization project and the client's data provider licenses are still under negotiation, so I must plan for several…
Strapi B2B site plus Clearbit, industry-specific homepage before anyone fills a form
Marketing bought Clearbit and the ask is: homepage hero on our Strapi site should speak to the visitor's industry before they ever fill a form. Pre-form-fill…
Playbook for a B2B SaaS pricing page that adapts to 6sense buying stage
Hi all! I manage our ABM program and am rolling out stage-based plays across the funnel, the pricing page is next on the list. The play: accounts 6sense flags…
ZoomInfo WebSights via GTM for dynamic logo clouds, what is the setup order?
Marketing operations, planning a Q3 rollout and I would like the prerequisite checklist confirmed before I open procurement conversations. Licensing: which…
Working around first-page-view latency, generic hero plus personalized sections below the fold?
For context: we are a B2B SaaS planning our first firmographic personalization rollout, provider evaluation is done and the integration is scheduled for next…
Using Clearbit Reveal to swap value props by industry for anonymous visitors
I run demand gen at a B2B SaaS. The dream: a healthcare visitor lands on our homepage and sees healthcare messaging, a fintech visitor sees fintech messaging,…
With all the Clearbit changes, can we swap the firmographics provider without redoing everything?
hey all. I lead demand gen and we built our industry-based personalization on Clearbit Reveal about two years ago, it works fine today. but with the product…
Rotating the logo cloud for Fortune 1000 visitors using Demandbase data
The campaign brief for Q2 says enterprise visitors should see our enterprise customer logos in the homepage logo cloud, everyone else keeps the current…
Showing the right customer case studies per visitor industry before they fill a form
Hi folks! We have a nice problem: six strong industry case studies, but the homepage section only fits three. Right now we rotate them manually every quarter…
Retargeting high-intent accounts on the site itself instead of with ads
Hi again all! Following up on my pricing page rollout from last month, which is live and performing. Our paid retargeting budget got cut for Q1, so I want to…