Strapi B2B site plus Clearbit, industry-specific homepage before anyone fills a form
Marketing bought Clearbit and the ask is: homepage hero on our Strapi site should speak to the visitor's industry before they ever fill a form. Pre-form-fill firmographics, basically.
What I need before I touch staging:
- What is the actual data flow between Clearbit, Croct, and our Strapi-fed frontend?
- Does the hero variant come from Strapi or from somewhere else?
- What should I expect when I QA this? I test everything in staging first and I do not want to chase a "bug" that is actually expected behavior
the hero is already mapped to a Croct slot from an earlier experiment, if that matters.
1 answer
There is one expected behavior here that is commonly filed as a bug, so it is worth settling all three points before QA.
The data flow works like this: Clearbit Reveal (which needs to be installed on your site) resolves the visitor's company from their network data and Croct picks that up as anonymous firmographic signals. Those signals feed real-time audiences, so you can define audiences like "industry is fintech" and attach an experience to each one on your hero slot.
The variants themselves are authored in the Croct experience, not in Strapi. Your Strapi hero stays exactly what it is today: the default content that serves whenever no industry audience matches, which covers unresolved visitors, consumers on home networks, and so on.
The QA expectation to know about: firmographic resolution takes a moment on the very first page view, so experiences typically activate on subsequent page views during the session. If you load the homepage once in staging and see the default hero, that is expected. Navigate to another page and back, or reload, and the industry variant should appear. Test with a VPN or from your office network so Reveal has something to resolve.