ABM campaign experience

Introduction

This template defines a personalized experience for SaaS visitors coming from ABM campaigns.

It leverages UTM parameters from ad URLs to align onsite content with the visitor’s interests, creating a seamless and consistent journey from ad to landing page and beyond.

What's included

This experience includes 3 components, 2 slots (an announcement bar and a home hero section), and the following audience:

campaign's source is "linkedin" and campaign's name matches "acme"

Define custom audiences using the Contextual Query Language (CQL), a readable, natural-language-inspired syntax designed for flexibility and ease of use. It allows, for instance, to add two or more campaigns to the same audience using or, and, starts with, ends with, or matches.

Usage

To create a new experience using this template, run:

npx croct@latest use croct://experience/saas/abm-campaign