Sanity CMS + AB testing

Introduction

Looking to add AB testing to your Sanity-powered site?

This template combines Sanity.io, Next.js, and Croct to help you run experiments and analyze results without changing your CMS or integrating with other third-party analytics tools.

It's the fastest way to add experimentation on top of Sanity Studio.

Unlike currently available plugins, you can run experiments at the component level rather than the field level. Croct replaces static component content with dynamic content, allowing you to manage everything directly on the UI while using Sanity content as a fallback.

Since it comes with built-in audience segmentation and analytics, there's no need to work on extra integrations with CDPs to segment visitors or analytics tools to gather insights.

Using Croct, you get:

• AB testing support with real-time audience segmentation
• Built-in analytics and Bayesian analysis for every variant and experience
• Seamless compatibility with your existing Sanity schemas
• Fast implementation with zero CMS migration

What's included

Besides the integration itself, this template creates an AB test for all users who browse the website, splitting them into two variants, each with 50% of the traffic.

As an example, the home hero content difference lies in the tagline:

• Variant A: Kickstart your project with a template that combines CMS, AB testing, and real-time personalization in one stack.
• Variant B: Integrate AB testing, real-time personalization, and analytics into your Sanity project in just one command.

Usage

Run the following command in an empty directory to create a new example project using this template:

npx croct@latest use croct://integration/sanity-ab-testing