Does the VTEX integration also render personalized content or just track events?
I installed the GTM tag and I can see the events arriving on the dashboard, so that part is working. But I am confused about how the personalized content actually shows up on the storefront.
Does the integration handle the rendering too, or does it only feed the data and I still have to do the content part myself? I am not sure how I do the content part if so.
1 answer
The VTEX integration is the data and enrichment layer, not the rendering layer. It auto-tracks your store events and enriches profiles, and those signals are what feed your audiences. It does not, on its own, put personalized content on the page.
To render personalized content you wire slots with the SDK. Your audiences and experiences then decide which variant each slot serves, and the content resolves server-side, so there is nothing to swap on the client and no flash of default content.
So the flow is: the integration brings the signals in, and the SDK renders the result. The VTEX integration overview covers the data side, and server-side content rendering covers wiring the slots. This split is the same one described in the GTM tag versus SDK decision.