Answers about personalization
Questions and answers from the Croct community about personalization.
Personalizing the homepage by 6sense buying stage, how does the data flow?
Dev at a B2B SaaS. Marketing bought 6sense and now they want decision-stage accounts to land on case studies while awareness-stage accounts get the product…
Showing different lookbooks by browsing interest on a fashion storefront
Hola! First the merchandising brief, then the question. Our brand sells dresses, sneakers, and accessories. The merchandising team wants the homepage lookbook…
Personalizing a Hydrogen storefront for logged-in wholesale buyers
One Hydrogen storefront, two buyer types. The constraints we are working within: Consumers and wholesale accounts share the same routes. No fork.Wholesale…
First-visit story vs returning-shopper hero on the same Hydrogen route
Hi everyone! We are a small jewelry brand on Hydrogen and the idea is simple: first-time visitors should see our brand-story hero (the founder, the atelier,…
Showing different promos by country on our Hydrogen storefront
Ecommerce manager at a UK brand, we ship to the UK, EU and US with different shipping thresholds for each. I want the home page hero to show the right…
Showing the right customer case studies per visitor industry before they fill a form
Hi folks! We have a nice problem: six strong industry case studies, but the homepage section only fits three. Right now we rotate them manually every quarter…
Personalising for anonymous visitors without collecting personal data, realistic?
Our previous personalisation vendor leaned heavily on third-party data enrichment, and it failed our internal audit this spring. I direct marketing at a…
Surfacing a comparison module for returning visitors who viewed a product
Our shoppers research for days before buying. The funnel step I am targeting is the return visit: someone viewed a product page, left, and comes back to the…
How do I keep a holdout group to measure our personalization program overall?
I run growth at a media group in the Nordics, and individual test results are not my problem. The board question is: does the personalization program as a…
show different strapi content to returning visitors?
nuxt app with a strapi backend. we want first-time visitors to see an explainer hero (what the product is, how it works) and returning visitors to see a…
News site on Strapi, pitching the newsletter based on what people actually read
We run an online news publication on Strapi, around 2M monthly readers. Our newsletter signup module is the same generic pitch everywhere and converts at…
Personalizing paywall prompts on a Storyblok-powered news site
I work on a news site running on Storyblok, and product wants heavier readers to get a subscription prompt while casual visitors get a newsletter signup…