Store Framework vs FastStore, does Croct behave differently on each?
agency dev here. two clients on VTEX, one on classic Store Framework (VTEX IO) and one on a newer FastStore build.
need to know before I plan the work:
- does the integration work the same on both stacks
- which events can I actually count on for audiences
dont want to promise a client something the stack cant deliver
2 answers
Both stacks are supported, so you can offer it to both clients. The difference is what it listens to under the hood.
On Store Framework (VTEX IO) it listens to VTEX store events. On FastStore it listens to the analytics events the storefront emits. Either way the same signals reach Croct: product views, cart views, cart modifications, checkout starts, and order placements.
Those are the ones you build audiences and experiments on, so your targeting logic can be identical across the two clients.
One thing worth adding for the experiment side: the order placement is not just a tracked event, it also records a conversion (Goal Completed) automatically. So on either stack, purchases feed straight into your experiment goals without you wiring anything extra.
Where the two do diverge is profile enrichment, but for the event list your audiences depend on, they line up.
that clears it up, same event set on both is exactly what I needed. thanks