Which features are actually gated to the Scale plan?
Planning next year's stack and I want a clean feature boundary before I request a custom quote. We run about 45k MAU, 20+ concurrent tests planned for Q3, and two things are hard requirements: scheduled launches for campaigns and segments built from custom events (we track demo-request and trial-activated events).
Does Growth cover either of those, or are they Scale only? For context we just came out of an Optimizely evaluation where the entry quote was around $36k/yr with tiers we never fully understood, so published boundaries are refreshing. I just need to know exactly where the line sits.
1 answer
Both of your hard requirements sit on the Scale side of the line.
Scale-gated features:
- Scheduled publishing, so experiences go live automatically at a set time.
- Event-based segmentation, which is what you need to build segments from custom events like your demo-request and trial-activated events.
- Dynamic content placeholders.
- A 60-day profile explorer window (versus 30 days on Growth).
- Premium support.
Scale is custom pricing with custom MAU, slot, and experiment quotas, so your 45k MAU and 20+ concurrent tests would be sized into the quote rather than forced into fixed tiers.
For completeness: Growth covers 20k MAU with pay-as-you-go overage beyond that, 20 slots, and 15 experiences/experiments. At your volume and with both scheduled launches and event-based segments required, Scale is the plan that fits. The feature matrix is on the pricing page.