Is scheduled publishing only on Scale, or can I do timed campaigns on Growth?
Hi everyone. I run marketing ops and we line up campaign content to go live on specific dates, so being able to schedule when an experience publishes matters a lot to me. I read that scheduled publishing is a Scale feature.
Before I scope a Scale conversation with my team I want to confirm what is and is not available on Growth. Can I do timed, date-based campaign launches on Growth, or does that specifically require Scale? Thanks so much in advance.
2 answers
Scheduled publishing and dynamic content placeholders are both Scale-plan features, so date-based automatic launches are not part of Growth.
Growth fully supports building experiences and experiments, and you can activate and pause them manually whenever you like. What it does not include is the Scale-only scheduled publishing that makes an experience go live on a set date on its own, or dynamic content placeholders.
Scale adds those two along with event-based segmentation, a 60-day profile explorer window, and premium support, plus custom MAU, slot, and experience/experiment limits. Scale pricing is custom, sized to the volume and the features you need. The full split is in the plan comparison, and scheduled publishing itself is covered under publishing an experience.
We moved to Scale for exactly this. We had three or four campaigns a month that needed to flip live at a specific date and time, and doing it by hand on Growth meant someone had to be around to hit publish. Scheduled publishing took that off our plate entirely. If timed launches are core to how you work it is worth scoping. The pattern we settled on is in scheduling a campaign to launch at midnight.