Moving off LaunchDarkly experimentation add-on, how does Croct pricing scale with traffic?
Our LaunchDarkly renewal quote increased substantially because experimentation is metered as a separate add-on, roughly $3 per 1,000 client MAUs, on top of the flag seats we already pay for. The combined figure no longer fits our budget and, frankly, we did not see it coming.
I am evaluating alternatives with a preference for predictable, published pricing. For a site at approximately 60k MAU, how does Croct's model work? Is experimentation billed separately from the base platform, and what is the meter? I would like to model twelve months of cost before shortlisting.
2 answers
Croct uses a single meter: MAU, defined as unique users who interact with your site in a month. Experimentation is not a separate add-on; A/B testing, personalization, and analytics are all part of the plan, so there is no second line item to model.
The published plans:
- Free: $0, up to 10k MAU.
- Growth: from $100/month billed annually, includes 20k MAU with pay-as-you-go overage beyond that.
- Scale: custom pricing with custom MAU, slot, and experiment quotas.
At 60k MAU you have two ways to model it: Growth plus overage for the 40k above the included volume, or a Scale quote sized to your actual traffic, which is usually the better fit at 3x the Growth allowance. Either way the meter stays the same single number, so a twelve-month projection only needs your expected monthly MAU curve. Plan details are on the pricing page.
We did this exact modeling exercise last quarter, so one tip. Do not forget bots when projecting MAU. Our raw analytics number was about 15% higher than what we ended up being metered for, because known bots do not count toward MAU on paid plans with bot filtering enabled. So base your projection on human traffic, not total sessions from your analytics tool, or you will overestimate the quote you need.
Very useful, our analytics figure includes considerable crawler traffic. I will model on filtered human MAU. Thank you both.