Growth plan at $100/mo, what do I actually get over free?
hi all, I do growth marketing with zero dev support. I keep bumping into the free plan limits (mostly the single experiment) and I am trying to justify the Growth plan internally. Two questions really:
- What exactly does Growth unlock over free? Numbers and features.
- Do any of the extras need engineers to set up, or can I use them myself from the dashboard?
For context, VWO quoted me around $314/mo at 10k MTU with big jumps at higher tiers, so the published $100/mo caught my eye. Just want to know what is in the box before I ask for budget.
1 answer
Hi Anouk! Happy to break it down.
Growth is from $100/month billed annually (annual billing saves you up to 2 months versus paying monthly). Over free, the quotas go from 10k to 20k MAU, from 3 to 20 content slots, from 1 to 15 experiences or experiments, and the profile explorer window goes from 1 day to 30 days.
Growth also adds four features on top:
- Audience estimator, which shows how many users match an audience while you are defining it.
- Experience segmentation, so you can break results down by segment.
- Bot traffic filtering, which keeps known bots out of your MAU count and your experiment numbers.
- Pay-as-you-go overage, so going past 20k MAU in a month does not stop anything.
On your second question: none of these need an engineer. They all live in the dashboard, so once your slots are integrated (that part is done once by whoever set up the site), creating audiences, launching experiments, and reading results is all yours. The single-experiment ceiling you keep hitting is exactly what the 15-experience quota is for.