Hit the 3-slot ceiling on the free plan, is Growth the only way up or is there something in between?
Our free-plan project has outgrown the 3 content slots. We optimise a handful of placements today and I want to add a few more, but the free tier will not let me create them.
Before I take a plan change to finance I want to be sure I understand the ladder. Is Growth the immediate next step, or is there a smaller tier between free and Growth that I have missed? I would rather size this once and correctly.
2 answers
Growth is the next step up from free, yes. The jump is a real one so it is worth seeing the numbers side by side.
Free caps at 3 content slots and 1 experience or experiment. Growth is from $100/month billed annually and gives you 20 content slots and 15 experiences/experiments, so the slot ceiling you just hit goes from 3 to 20. It also raises MAU from 10k to 20k and extends the profile explorer window from 1 day to 30 days.
On top of the higher quotas, Growth unlocks the audience estimator, experience segmentation, bot traffic filtering, and pay-as-you-go overage. So it is not just more slots, it is the tier where the planning tools show up too. If you are sizing this properly the slot-counting approach in how to count the slots you actually need helped me avoid over-buying.
Just to answer the "something in between" part directly: there is no tier between free and Growth. It goes free, then Growth, then Scale (which is custom pricing). So for adding a few more placements Growth is the move. Full breakdown of what lands with it is in what Growth includes over free.
That settles it, thanks. Going from 3 to 20 slots gives us plenty of room, and knowing there is nothing smaller to evaluate means I can put a single Growth line in front of finance rather than a comparison.