Strapi CMS + Demandbase

Introduction

Looking to personalize your Strapi-powered site for target accounts using Demandbase data?

This template combines Strapi.io, Next.js, and Croct to adapt your content to an account's industry and company size in real time, using the firmographic data you activate from Demandbase.

It's the fastest way to launch account-based personalization on top of Strapi CMS, with no CMS migration.

Using Croct, you get:

• Firmographic personalization driven by Demandbase account data
• Real-time audience evaluation with no extra integration work
• Built-in analytics and Bayesian analysis for every experience
• Seamless compatibility with your existing Strapi schemas

Prerequisites

To feed firmographic data into the audience, complete the Demandbase data activation first. Until data flows in, visitors keep seeing the default content.

What's included

Besides the Strapi integration itself, this template creates a personalized experience targeting mid-market financial services accounts, using the firmographic attributes ingested from Demandbase:

user's industry is "Financial Services"and user's employees is "Mid-market"

As an example, the home hero content adapts to that audience:

• Default heading: Launch your content into orbit
• Personalized heading: Built for mid-market finance

Usage

Run the following command in an empty directory to create a new example project using this template:

npx croct@latest use croct://integration/strapi-demandbase