A template for adding firmographic personalization on a Strapi project.

Introduction

Looking to personalize your Strapi-powered site for target accounts using 6sense data?

This template combines Strapi.io, Next.js, and Croct to adapt your content to an account's industry, company size, or buying stage in real time, using the firmographic data you activate from 6sense.

It's the fastest way to launch account-based personalization on top of Strapi CMS, with no CMS migration.

Using Croct, you get:

  • Firmographic personalization driven by 6sense intent and company data
  • Real-time audience evaluation with no extra integration work
  • Built-in analytics and Bayesian analysis for every experience
  • Seamless compatibility with your existing Strapi schemas

Prerequisites

To feed firmographic data into the audience, complete the 6sense data activation first. Until data flows in, visitors keep seeing the default content.

What's included

Besides the Strapi integration itself, this template creates a personalized experience targeting enterprise financial services accounts, using the firmographic attributes ingested from 6sense:

user's industry is "Financial Services"and user's employees is "10,000+"

As an example, the home hero content adapts to that audience:

  • Default heading: Launch your content into orbit
  • Personalized heading: Built for financial services leaders

Usage

Run the following command in an empty directory to create a new example project using this template:

npx croct@latest use croct://integration/strapi-6sense
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Start building in seconds

Paste the following command in your terminal and let the CLI do the rest.

npx croct@latest use croct://integration/strapi-6sense