Storyblok CMS + Demandbase

Introduction

Looking to personalize your Storyblok-powered site for target accounts using Demandbase data?

This template brings account-based personalization to Storyblok with Croct, adapting your content to an account's industry and company size in real time, using the firmographic data you activate from Demandbase.

Using Croct, you get:

• Firmographic personalization driven by Demandbase account data
• Real-time audience evaluation with no extra integration work
• Built-in analytics and Bayesian analysis for every experience
• A ready-to-use home hero you can render anywhere in your Storyblok site

Prerequisites

To feed firmographic data into the audience, complete the Demandbase data activation first. Until data flows in, visitors keep seeing the default content.

What's included

This template creates a simple home hero so you have something to personalize right away:

• A hero-section component and a home-hero slot with default content.

• An audience targeting mid-market financial services accounts, using the firmographic attributes ingested from Demandbase:

  user's industry is "Financial Services"and user's employees is "Mid-market"

• A personalized experience that swaps the hero content for that audience:

  • Default heading: One platform for modern teams
  • Personalized heading: Built for mid-market finance

To wire the slot into your Storyblok-rendered page, follow the Storyblok integration tutorial.

Usage

Run the following command in your project to apply this template:

npx croct@latest use croct://integration/storyblok-demandbase