Headless CMS

Croct + Storyblok

Add AB testing and content personalization to your Storyblok website without replacing your CMS or reimplementing anything.

Croct and Storyblok integration illustration

Why combine Storyblok with Croct?

Storyblok manages your content. Croct makes every block adapt to who's viewing it.
  • No reimplementation needed

    Keep your existing Storyblok blocks and add personalization on top, using your Storyblok content as the default.

  • Empower your marketing team

    Let marketing and CRO teams launch experiments and personalize content without waiting on developers.

  • Server-side and flicker-free

    Content is resolved on the server, so experiences load instantly with no flicker.

Why combine Storyblok with Croct illustration

How it works

Turn static blocks into dynamic experiences without leaving your CMS.

  • Connect your blocks

    Link your Storyblok blocks to Croct slots so they can serve dynamic content.

  • Create your experience

    Build personalized experiences or AB tests for the audiences you want to target.

  • Publish and track

    Go live and monitor performance with built-in analytics, then iterate to improve.

Everything inside Storyblok

The Optimize app brings content optimization right inside Storyblok, so your team can build experiences and read results where your content already lives.
  • Experiences and AB tests

    Create personalized experiences and run AB tests directly on your blocks.

  • Audiences and profiles

    Segment visitors and explore their profiles to decide who sees what.

  • Built-in dashboards

    Track traffic, engagement, and conversions without leaving the CMS.

The Optimize by Croct app inside the Storyblok interface

Storyblok experiments vs. the Optimize app

Storyblok now offers a native Experiment feature. Here's how it compares to running AB tests and personalization with the Optimize app.

ExperimentsExperiments
Optimize appOptimize app
Experiment and variants configuration
Variants content definition
Variant assignment and bucketing
No-code experiment implementation
Autonomy from developers for optimization
Built-in analytics and statistical engine
Audience segmentation and visitor profiles
Data enrichment integrations
Real-time content personalization
Available to all of Storyblok plans

Frequently asked questions

Ready to integrate Croct and Storyblok?

Create your forever-free account and take the first step.