On FastStore my profiles have no name or email, is enrichment broken?
I am on a FastStore build and I expected checkout to enrich my profiles with the customer name and email, the way I saw it described for the integration. Instead the profiles stay anonymous even after a shopper completes an order.
Events are clearly arriving, so tracking behaviour seems fine. Have I misconfigured the enrichment step, or is this expected on FastStore?
1 answer
Nothing is misconfigured. Profile enrichment with name, email, phone, and address is available only on Store Framework. FastStore sends analytics events, and those events do not carry user data, so enrichment is not available there by design.
The events themselves still fire on FastStore, so your audiences and experiments keep working from the behavioural signals exactly as you are seeing. What you lose is only the personal-data attributes on the profile.
If you need to attach known user data on FastStore, you can do it yourself: identify the user and set attributes through the SDK. The VTEX integration reference covers which events each stack carries, and setting profile fields manually is described under custom user attributes.