Audience for visitors who checked the pricing page earlier but did not sign up
Our funnel is content page > /pricing > trial signup. The drop between the second and third step is where I want to intervene: anyone who visited /pricing in an earlier session but never signed up should see a trial CTA sitewide on their next visit.
What I cannot figure out is how to express "visited before" as opposed to "is currently on the page". page's path is "/pricing" only matches while they are on it, which is the wrong funnel stage entirely. is there a history-based condition?
1 answer
There is a history-based condition for exactly that funnel stage:
user has viewed a page with path "/pricing"Unlike page's path is "/pricing", which only matches while the visitor is on the page, this one reads from the user profile's history, so it matches anywhere on the site after the fact.
Compose it with the signup check and the returning condition for your exact funnel stage:
user has viewed a page with path "/pricing" and not user has signed up and user is returningThe user is returning clause narrows it to later visits, so the CTA does not appear mid-first-session while they are still evaluating.
One point that often surprises people: behavioral conditions work for anonymous visitors too, since the history lives on the anonymous profile. The only boundary is your plan's profile retention window, so a visitor who checked pricing within that window matches even if they never identified themselves.