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Can I show different messaging to SMB vs enterprise visitors based on company size?

Asked by Hannah Klein on

HKHannah Klein

our product lands really differently depending on who is looking. small teams care about how fast they can get started, enterprises care about security and admin controls. right now the homepage tries to say both and ends up muddy.

I would love the hero to speak to each group directly. does firmographic data let me split messaging by company size, so SMB visitors and enterprise visitors see different framing?

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