How do I build an audience from UTM parameters?
I run paid campaigns and our landing URLs look like this:
https://example.com/promo?utm_source=google&utm_medium=cpc&utm_campaign=summer-saleI want visitors from these google cpc ads to see a headline that matches the ad copy. I am not a developer and cant touch the site code. Can I target these UTM values directly in an audience, or does someone need to set up tracking for them first?
1 answer
No tracking setup needed. UTM parameters map straight to the campaign context variable, and campaign detection is tracked automatically the moment someone lands with UTMs on the URL. For your example URL the audience is:
campaign's source is "google" and campaign's medium is "cpc"If you want to scope it to that specific campaign, add a name condition. matches does partial matching, handy when your campaign names share a prefix:
campaign's name matches "sale"The full set of campaign attributes you can query is name, source, medium, content, and term, mirroring the standard utm_ parameters. So the only "tagging work" is the UTMs you already put on the ads. Build the audience in the editor, attach it to an experience with the matching headline, and you are done, no code involved.