Different Black Friday banners for email vs paid social traffic
Hi all! Planning our Black Friday campaign calendar (yes, in a spreadsheet) and I want the hero to match the channel people come from:
- Email clickers see the loyalty early-access offer
- Paid social sees the doorbuster banner
- Everyone else gets the general sale hero
All our links carry UTMs already, utm_source and utm_medium are consistent, the campaign names less so, they follow a bf25 prefix but vary after that.
Step by step, what do I need from our developer for this? Or can I set the channel targeting up myself per campaign? Last thing I want is a dev ticket for every campaign in the calendar
1 answer
Good news for your calendar: campaign attributes are built-in signals, so once the hero slot exists on the store, all of this is dashboard work with no code per campaign. Campaigns are detected automatically from the UTMs on the landing URL.
Step by step:
-
Create an audience for email traffic. Conditions use the campaign signal directly, in the same shape as campaign's source is "google", so for you:
campaign's medium is "email" -
Same for paid social, e.g. campaign's source is "facebook" combined with campaign's medium is "cpc" if that matches your link tagging.
-
For the inconsistent campaign names, matches handles the fuzz. The documented form is campaign's name matches "sale", so your prefix becomes:
campaign's name matches "bf25" -
Create one experience per audience on the hero slot with the right banner. The general sale hero stays as the default content, so untagged traffic gets it automatically.
Your developer is only needed if the hero slot does not exist yet. After that, every campaign in the spreadsheet is an audience-plus-content change you publish yourself.
There is a longer walkthrough of the campaign conditions here: Building UTM campaign audiences in CQL.
This is perfect, the matches trick solves my messy campaign names. Adding a column to the spreadsheet for the audience each campaign maps to.