Does Croct pull my Clarity recordings in, or push data out to Clarity?
I had assumed that connecting Clarity would mean Croct imports the replays and heatmaps into the Croct dashboard so I could review them there. Before I set expectations with my team, I would like to confirm which direction the data actually moves.
2 answers
It is the opposite of what you assumed. The flow is one-directional and outbound: Croct sends data into Clarity and does not import the recordings back. So you will not be watching replays inside Croct.
What Croct pushes across is the segmentation layer, the audiences the visitor fits, the experiences that impacted them, the experiments they took part in, and the variants they were assigned. Clarity still captures the replays and heatmaps itself exactly as it does today, Croct just enriches them with those dimensions so you can filter. Same direction as the other analytics tools, the thread on getting Croct data into GA4 without extra code explains the model well.
To make the split concrete: Clarity owns the qualitative capture (the recordings, the heatmaps), and Croct owns the quantitative experiment results, which stay Bayesian and unsampled on the Croct side. The integration is just the bridge that tags each Clarity session with the Croct segmentation.
Worth noting this is not a CDP either, in case that was the mental model. There is a good discussion on whether you still need a Segment-style CDP with Croct that clears that up.
That makes sense now. Clarity keeps the recordings, Croct adds the filters. Thanks for spelling it out.