Can I use VTEX order placement as the primary goal of an experiment?
I set up an experiment on a VTEX landing experience and I want the purchase to count as the conversion. The problem is the order event was not showing up as a goal option when I opened the experiment settings, so I could not select it.
How do I wire order placement as the primary goal? Thanks in advance.
2 answers
On VTEX the order placement already records a conversion automatically as Goal Completed alongside your store events, so you are not missing an integration step. The reason it was not in the dropdown is the ordering: the goal event has to have been tracked at least once before it appears as a selectable option in the experiment.
So place a test order (or wait for real traffic to send one through), and once that order event has actually fired, order placement shows up in the goal list and you can set it as the primary goal on the experiment. Traffic allocation and your 2 to 5 variants are configured on the experiment itself in the same place.
This is the same tracked-first behaviour people run into when an event is missing from the goal dropdown.
That worked once traffic flowed through and a real order came in. The goal appeared and I could pick it as primary. Thank you.
Same pattern shows up on the Shopify side with purchase as a conversion goal, the conversion-indicating event has to be tracked before you can pick it. Good sign that it is consistent across the commerce integrations.