How far back does a visitor's timeline go on each plan?
deciding which plan to commit to and I want to size the visitor history correctly.
My assumptions so far: the profile explorer keeps some fixed window of history, that window depends on the plan, and it is separate from whatever analytics keeps. I review profiles on a weekly-ish cadence, so I mainly need to know how far back the per-visitor timeline lets me look on each tier.
1 answer
Your assumptions are right, and here are the exact figures. The profile explorer window, which is how far back the per-visitor timeline can be inspected, is:
- Free: 1 day
- Growth: 30 days
- Scale: 60 days
Analytics is a separate track and is retained for 90 days on all plans, so your aggregate numbers outlive the raw per-visitor window. Independently of the plan, profiles are deleted after 90 days of inactivity, so dormant visitors clear out on their own. The profile explorer retention by plan and the data retention policy cover both windows in detail.
For a weekly review cadence, Growth's 30-day window gives you comfortable overlap between reviews.