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Answers about attribution

Questions and answers from the Croct community about attribution.

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8

GA4 says variant B lost, Croct says it won, which number do I trust?

Croct's experiment results show a 4 percent lift for variant B with a recommended winner badge. GA4, looking at the exported variant dimension against the…

ga4
attribution
experiments
2 answers·Apr 15, 2026
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