Showing different Storyblok hero blocks by visitor country
We run a travel site on Storyblok and want the homepage hero to feature different destinations depending on the visitor's country. US visitors get domestic packages, Brazilian visitors get South America deals, and so on.
Right now the only way I can think of is duplicating pages per market and routing by IP ourselves, which sounds painful to maintain. With the Croct integration, where does the geo logic actually live? Is it a condition I write somewhere, and how granular does it get, country only or can I go down to city level?
1 answer
No page duplication needed. The geo logic lives in an audience, which is a CQL condition you define when creating an experience. For your case you would create one audience per market:
location's countryName is "us"It goes well beyond country. Region and city both work:
location's stateCode is "ca"location's cityName is "San Francisco"Each country audience gets its own experience content for the same slot, so you keep one hero block in Storyblok and attach a US experience, a Brazil experience, etc. Visitors who match none of them get the default Storyblok block content, which stays as the fallback.
Audiences are evaluated in real time on each interaction, and Location is one of 100+ signals you can combine, so you could later mix in things like campaign source or returning-visitor status with AND/OR logic.
Set up three country audiences on the same slot this morning and it just works. Thanks!