Retargeting high-intent accounts on the site itself instead of with ads
Hi again all! Following up on my pricing page rollout from last month, which is live and performing.
Our paid retargeting budget got cut for Q1, so I want to move the bottom-funnel touch onto the site itself. The play:
- account shows high intent in 6sense
- visitor from that account comes back for another visit
- they get a bottom-funnel banner (demo offer) instead of the generic one
Basically what our retargeting ads did, minus the ad spend. Can I combine the 6sense intent signals with a "returning visitor" condition in one audience? And does the banner apply on that same visit or only after some sync cycle?
Appreciate you all as always!
2 answers
Yes to both. The 6sense signals (intent score, buying stage) and behavioral conditions live in the same CQL audience, so you can combine your intent threshold with:
user is returningin a single condition using and.
On timing: Croct audiences are evaluated in real time per interaction, not on a sync schedule. There is no batch cycle like the one you are used to from ad audiences, where a segment updates overnight and the ad shows up days later. The banner applies on the visit where the condition holds, which for your play means the return visit itself.
One caveat worth planning around since this is firmographic: resolving the account behind a visit takes a moment, so firmographic experiences typically activate on subsequent page views during the session rather than on the very first one. For a returning-visitor play this is usually fine, people rarely bounce off page one of a return visit when they are genuinely evaluating. But if the banner slot only exists on your landing pages, consider placing it on inner pages too so the second-page-view activation still catches them.