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Can I combine interest targeting with an age range in one audience?

Asked by Amara O on

AOAmara O

hi all, I am a marketer, not a developer. I want one audience for people who are interested in marketing or sales AND are between 17 and 30 years old. We collect age and interests on our profiles already.

Do I need to ask a dev to write this condition or can I do it myself in the audience editor? And if someone can spell out the actual condition that would help a lot, I don't want to guess the syntax wrong.

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GLGustav LindqvistAccepted answer

You can do this yourself, no dev needed. Paste this into the audience editor:

user's interests contains either ["marketing", "sales"]and user's age is between 17 and 30

Two things worth knowing:

  • contains either matches people with ANY of the listed interests. If you ever need people with all of them, use contains all of, and contains none of excludes them.
  • Conditions combine with plain and, or, and not, so you can keep stacking rules the same way.

As you type, the live audience estimator shows roughly how many of your users match, which is a nice sanity check that the condition does what you think before you publish anything.

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AOAmara O

Worked on the first try and the estimator number looks about right for our base. Thank you!

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