Can I see how big an audience is before building the experience on Hydrogen?
Before I wire a new experience on our Hydrogen storefront I want a sense of how many shoppers a candidate audience would actually match. I would rather not spend the effort building content and slots for a segment that turns out to be a rounding error of our traffic.
Is there a way in Croct to size an audience up front, before I commit to building the experience around it? Thanks in advance!
2 answers
Yes, there is a live audience estimator. As you write the CQL condition it shows you the size of the audience it would match, so you can tell whether a segment is worth building for before you touch any slots or content. You can tighten or loosen the condition and watch the number move, then only commit once it is a share of traffic that justifies the work.
Heads up on plan: the estimator is part of the Growth feature set, alongside experience segmentation, so it is available once you are on that tier.
Worth knowing what the number represents. Audiences are evaluated in real time per interaction, so the estimate reflects live matching against your actual traffic rather than a stale nightly snapshot. Once you are happy with the size, the same CQL condition you tuned in the estimator is what attaches to the experience, so there is nothing to re-derive, the thing you sized is the thing that runs.
Perfect, that is exactly the workflow I wanted. Sized two candidate conditions and one was far too small, glad I checked first. Thank you both!