Croct + VTEX

VTEX runs your store, but it isn't built to run AB tests or turn shopping behavior into real-time personalization. By integrating VTEX with Croct, every product view, cart change, checkout, and order is automatically tracked at Croct, and customer data flows into the user profile, so you can personalize and AB test the storefront without any extra development work.

The integration works with stores built with Store Framework (VTEX IO), which broadcast their events through the same mechanism used by Pixel apps. FastStore storefronts report their interactions as GA4-style analytics events instead, so if your storefront pushes those to the data layer, use the Google Tag Manager integration.

Product views, cart views, cart modifications, checkout starts, order placements, searches, and wishlist additions. Every supported event also records a conversion in Croct, so you can measure AB tests and personalized experiences from any store interaction.

Yes. Croct normalizes the monetary values VTEX reports, converting cart totals from cents to major units and tracking discounts as positive amounts. VTEX reports a purchase through two separate events, but the order is tracked only once, so revenue is never counted twice.

Yes. The integration uses VTEX customer data to enrich the user profile with standard attributes such as first name, last name, email, phone, and address, taken from the customer, cart, and order events.

None beyond the initial setup. You add a single script to your storefront's HTML or inject it with Google Tag Manager, and the integration handles event tracking and profile enrichment automatically, with no changes to your store code.

With store events and customer data flowing into Croct, you can build audiences from shopping behavior, run AB tests, and personalize the storefront for every shopper, all measured with built-in analytics.