Analytics

Croct + GTM

Track the events you already push to the data layer into Croct with a single tag and no changes to your source code.

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Croct and Google Tag Manager integration illustration

Why combine GTM with Croct?

Google Tag Manager already carries your events. Croct turns them into fuel for AB testing and personalization.
  • No extra developer work

    Add a single tag to Google Tag Manager, with no changes to your source code.

  • Automatic event tracking

    Every recommended event pushed to the data layer is mapped to a Croct event automatically.

  • Built-in conversion tracking

    Conversion-indicating events are tracked as conversions, ready for AB testing and personalization.

Why combine Google Tag Manager with Croct illustration

How it works

Connect your data layer to Croct and start optimizing in three steps.

  • Add the tag

    Drop the Croct tag into Google Tag Manager once, with no changes to your source code.

  • Watch events flowing

    The integration listens to the recommended events on the data layer and maps them to Croct events.

  • Optimize your experiences

    Build audiences from real behavior, run AB tests, and personalize experiences.

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Frequently asked questions

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