found "Optimize" in the Storyblok app directory, what does it add over Storyblok itself?
I manage content marketing and am not a developer. I was browsing the Storyblok app directory and came across an app called Optimize. The description mentions personalization and A/B testing but I am struggling to picture what it actually adds that Storyblok does not already do, we already publish different content whenever we want.
Can someone explain in plain language what this app is for? And the question I always have to ask, can my team use it ourselves or does every change need a developer
1 answer
The difference is between everyone seeing the same content and different visitors seeing different content at the same time. Storyblok lets you change what is published, but every visitor still gets the same page. The Optimize app adds two things on top of your existing blocks:
- Personalization: show a different version of a block to a specific group, say returning visitors or people from a particular campaign, while everyone else sees the normal version.
- A/B testing: show two or more versions to random halves of your traffic and measure which one performs better, instead of guessing.
It does not replace Storyblok or move your content anywhere. Your blocks stay exactly where they are and remain what most visitors see by default.
On the developer question: there is a one-time technical setup where a developer links the blocks you want to vary to Croct (the company behind the app). After that, your team creates and publishes the variations and tests from inside Storyblok's own interface, no developer in the loop per change. For planning purposes: the app itself works with all Storyblok plans, and it pairs with a Croct account on their Scale plan, so loop in whoever owns your tooling budget when you scope the rollout.