Where do Storyblok Experiments results actually live? I cannot find a stats view
Expected: launch a native Storyblok experiment, come back a week later, see exposures, conversions, and some significance reading in a results view.
Actual: there is no results view. As far as I can tell the feature has no built-in analytics or statistical engine at all, and the intended pattern is to push results into external analytics via the Management API and do the math there.
Before I wire Storyblok into our analytics stack and build significance calculations by hand, what are others using to get a significance reading without stitching three tools together?
1 answer
There is no results view to find. Storyblok's native experiments rely on custom code and external analytics; there is no built-in statistical engine, so significance is something you compute elsewhere.
If you want results next to the experiment configuration instead, the Croct Optimize app from the Storyblok app directory includes a built-in Bayesian engine running on unsampled analytics, meaning 100% of the data rather than a sample. You launch the experiment and read the results in the same place, without exporting events or building calculations.
On interpretation: a recommended winner appears when a variant's probability to be best exceeds 95% and its potential loss is under 0.1%. Until then the experiment reports as in progress, so there is no ambiguity about whether a readout is mature.
If you do prefer keeping stats in your own analytics stack, the Management API route you found is the supported path on the native feature; it just means owning the exposure tracking and the statistics yourself.