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One variant shows 1200 visitors, the other 950, why is the whole test still in progress?

Asked by Milena Duarte on

MDMilena Duarte

Hi friends! My dashboard right now looks like this:

Variant A: 1,204 visitors, 41 conversions Variant B: 953 visitors, 32 conversions

Total is over 2,000 visitors and both have plenty of conversions, but the experiment still says "in progress" after 9 days. Also, why are the visitor counts not equal? It is a 50/50 split so I expected the same number on both sides. Starting to think something is broken with the bucketing

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TATomas A.Accepted answer

Nothing is broken, you are just one variant short of the finish line.

The in-progress thresholds apply per variant, not to the total. Each variant needs at least 1000 visitors, 25 conversions, and 1 week of runtime, and the slowest variant gates the whole experiment. Your variant B sits at 953 visitors, so the experiment stays in progress until it crosses 1000. At your traffic that should happen within a day or two.

On the uneven counts: a 50/50 split means each visitor is assigned with equal probability, not that the counts march in lockstep. A 1,204 versus 953 gap after ~2,150 assignments is ordinary randomization noise, the same way 100 coin flips rarely land exactly 50/50. It is not a bucketing bug.

And in case a future test clears both volume bars quickly: the 1-week minimum still applies regardless, because weekday and weekend visitors behave differently and the window needs to cover a full cycle. There is a longer discussion of stuck-looking experiments in this thread about experiments that stay in progress.

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