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My experiment ran for weeks and still shows no winner, what now?

Asked by sam.qa on

Ssam.qa

trying to figure out if something is wrong before i adress it with my lead. here is what i checked:

  • both variants are well over 1000 visitors (about 4k each)
  • both are over 25 conversions
  • it has been running almost three weeks

so the guardrails are clearly met, but neither variant crosses the recommended winner bar. probability to be best is sitting around 60/40 and just will not move. is the experiment broken or is this a real outcome?

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