Can a HubSpot form submission be the primary goal of an A/B experiment?
I am setting up an experiment on a landing page and I want the conversion to count when someone actually submits our HubSpot demo form, not just when they click the button that opens it. Button clicks are noisy and I want the Bayesian read to be based on real leads.
So my question is about the wiring order. How do I make that form submission the primary goal of the experiment? Does the submission need to exist as an event somewhere before I can select it, or do I define the goal inside the experiment configuration itself? I would rather pin the sequence down before I build the test.
1 answer
Yes, a form submission can be the primary goal, and your instinct about ordering is the key detail. An experiment's primary goal references an event that Croct has already received, so the event has to be flowing before it will appear as a selectable goal.
With the HubSpot forms integration connected, each submission arrives as a lead generated event. Get that connection live and trigger one real submission first, then open the experiment and pick that lead event as the primary goal. If you configure the experiment before any submission has come in, the goal will not be in the list yet, so the sequence is: connect the forms integration, confirm a submission lands, then set up the experiment and select it. You can read how goals attach to a test in the docs on experiments.
Two things worth keeping in mind once it runs. Experiments here are Bayesian and unsampled, and a test stays in progress until each variant has at least 1000 visitors, 25 conversions, and one week of runtime, so a real lead goal will usually take a bit to mature. And avoid changing traffic allocation or adding or removing variants mid-flight, that is strongly discouraged because it invalidates the statistics. The experiment analytics reference covers how the read is computed.