Building a GA4 exploration report with Croct audience and variant dimensions
Hi all! We connected the Croct export to our GA4 property last week and the data is flowing in. Now I want to build a free-form exploration comparing engagement rate and average session duration across our Croct audiences.
My question is about the exploration builder itself. When I open Variables and look for dimensions to import, what exactly does Croct send over? Is it just the audience, or also experimants and variants? And do I drag them into rows like any other dimension, or is there something special about how they arrive?
Thanks in advance!
1 answer
The export streams four things about each visitor: the audiences they fit, the experiences that impacted them, the experiments they participated in, and the variants they were assigned. All of it arrives as event data, so in the exploration builder you import those as dimensions like anything else and drag them into rows or breakdowns.
For your use case: put the audience dimension in rows, then engagement rate and average session duration as metrics. You can also add the variant dimension as a breakdown if you want to slice an experiment inside a given audience. Once the connection is live, any GA4 report or exploration can be segmented by these Croct dimensions.
One practical tip: GA4 groups high-cardinality dimension values under "(other)". If your team names audiences and variants with long generated strings or creates lots of one-off audiences, the exploration will start collapsing them. Keep the naming tidy and prune audiences you no longer use and the reports stay readable.