Is it possible to target returning visitors who never signed up?
The user story I need to cover: as a returning anonymous visitor, I should see a sign-up incentive instead of the generic hero. Signed-up users should never see it.
I found user is returning and user is anonymous in the docs as separate examples. Can they be combined in one audience? And does "anonymous" actually mean never identified, or just not identified in this session
2 answers
They combine directly, behavioral conditions are just boolean expressions:
user is returning and user is anonymousFor the inverse (people who did create an account) there is user has signed up, so you could run a separate experience for them with different copy.
Anonymous means the user has not been identified via croct.identify. Croct still builds a full behavioral profile for anonymous visitors, so returning, pageview history, cart abandonment and so on all work before anyone logs in. When they eventually sign up, identity resolution links the anonymous journey to the identified profile, so the history is not lost.
If "returning" turns out to be too broad for the incentive, frequency conditions give you finer control. We ended up using:
user's stats' sessions is greater than 3 and user is anonymousso the nudge only hits genuinely engaged visitors. There is also stuff like user has abandoned a cart at least 2 times if you want to catch a specific behavior rather than raw visit counts. Worth experimenting with the threshold, our conversion on the incentive roughly doubled going from "any return visit" to "3+ sessions".
Went with sessions > 3 in the end. The basic combined condition matched more people than I expected.