Croct + Clearbit

While Clearbit is unparalleled at identifying anonymous firmographic data (the 'who'), it is not built to act as a real-time content delivery engine (the 'what'). By integrating Clearbit with Croct, you can bridge this gap and instantly adapt your website's content, such as value propositions, hero sections, logo clouds, and testimonials, to an account's industry, company name, or employee count in real time.

All you need is to ensure Clearbit Reveal is installed and active on your website.

You can copy and paste our tag directly in the source code or using a tag manager.

Since Clearbit usually takes a few moments to evaluate and load, the firmographic data might not be available on the initial page view. You should plan your personalization strategies knowing that these experiences will typically activate on subsequent page views during the session.

You can map various firmographic details, including company name, domain, industry, employee count range, estimated annual revenue, country code, and match confidence score. Please check the integration docs for the full attribute list.

Common strategies include displaying industry-specific value propositions, giving target accounts 'VIP treatment' with custom demo offers or headlines mentioning their company name, and rendering dynamic social proof like case studies and logos from businesses in the exact same vertical.