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Croct is rated #1 Headless CMS for personalization at G2 Winter 2025 Grid® report

Why companies choose Croct over Sanity

Traditional headless CMS can only get you so far. To truly provide a personalized user experience for better conversions, try Croct.

Croct vs. Sanity G2 ratings
Feature comparison

Croct vs. Sanity

SanitySanity
CroctCroct
Component-based CMS rather than document-based
Native real-time content personalization
Native Bayesian AB testing engine
Native real-time dashboards and analytics
Advanced segmentation with no third-party integration
Real-time user data processing
User data structuring and unification
Fast load times and no flickering
Data export API
Seamless integration (in a few hours)
First-class developer experience

Top 3 reasons to choose Croct

Content personalization
Content personalization

Deliver a tailored experience without the overhead of multiple websites or landing pages.

Bayesian AB testing
Bayesian AB testing

Run multiple tests without coding, performance issues, or external tools to analyze the results.

Real-time analytics
Real-time analytics

Close the data-to-action loop with an integrated personalization and analytics solution.

How to use Sanity CMS for AB testing and personalization

Still interested in using Sanity CMS for that? We've done the research and created a guide on how to make that happen.
Sanity post

What people say about us Icon of two hearts

Croct powers high-impact growth teams around the world.

4.8 on G2

"Croct is an efficient customization tool. One of the best features is the ability to create slots, which makes implementation and testing much faster. While initial setup needs some dev time, the long-term benefits far outweigh this effort."

Media.MonksProfile photo of Aline Gonçalves, who is the author of the testimonial.
Aline Gonçalves
·
CRO Tech Lead at Media.Monks

"Simplicity and ease. These are the main differentials we found when we chose Croct as a partner to help us customize and offer a differentiated experience throughout the trajectory of our customers!"

ContabilizeiProfile photo of Luciano Pastuch, who is the author of the testimonial.
Luciano Pastuch
·
Growth Engineering Manager at Contabilizei

"Being a Croct partner means having agility and innovation in all processes. Nowadays, I can't think of UI/UX trends without remembering them. We have been partners for a reasonable amount of time, and I take Croct with me wherever I go."

IsziProfile photo of Pedro Saggioro, who is the author of the testimonial.
Pedro Saggioro
·
Marketing Coordinator at Iszi

"Croct is a great partner of the Parque Bondinho Pão de Açúcar and has brought significant solutions to our digital marketing efforts. Today, we are able to have a more accurate understanding of our customers and achieve better results in online sales."

BondinhoProfile photo of Herbert Salles, who is the author of the testimonial.
Herbert Salles
·
Digital Marketing at Bondinho

"The fact that we practically don't rely on developers has given us great agility, now we can upload personalizations 5x faster. The personalization loads in milliseconds, there's no flick with Croct. And the segmentation works perfectly, I'm a fan of the tool."

CorebizProfile photo of Caio Dimas, who is the author of the testimonial.
Caio Dimas
·
Senior CRO analyst at Corebiz

"Croct lets you create personalized website experiences based on user navigation. Speaking of e-commerce, we can direct the user to the right path based on previous visits. The personalization tool is powerful and easy to implement and use."

HeringProfile photo of Denner Gomes, who is the author of the testimonial.
Denner Gomes
·
Tech Lead at Hering

"The most undeniable result with Croct is the conversion increase (we reached values that, without this kind of tool, would be very hard to reach). Croct also offers detailed insights into user journeys, helping to provide a better overall experience."

CreditasProfile photo of Paulla Polidori, who is the author of the testimonial.
Paulla Polidori
·
Product Manager at Creditas

"The product has been pivotal in addressing a major challenge at Cobli, enhancing our capabilities in personalization. Its intuitive design and powerful features allow us to efficiently experiment and tailor pages at a much faster rate than previously possible."

CobliProfile photo of Gustavo Scholl, who is the author of the testimonial.
Gustavo Scholl
·
Marketing Coordinator at Cobli

"Croct is a robust tool that enables tests we can't run on other platforms in the market. It simplifies test creation and implementation even on websites with legacy systems and complex integrations, while ensuring reliable result analysis."

SmartFitProfile photo of Kadu Yanki, who is the author of the testimonial.
Kadu Yanki
·
Product Designer at SmartFit

"Croct is the best website manager! It lets me personalize my site without coding, with real-time updates and an intuitive interface for quick, efficient changes. Its robust analytics provide valuable insights to optimize user experience and engagement."

CaixaProfile photo of Augusto Santos, who is the author of the testimonial.
Augusto Santos
·
Digital Channels and Growth at Caixa

"With Croct, I have the autonomy to run tests that previously required developer involvement. Some time ago, we needed to change a banner at the last minute. Thanks to Croct, we were able to execute this within minutes."

CorpayProfile photo of Bruna Bazan, who is the author of the testimonial.
Bruna Bazan
·
Creative Leader at Corpay

"Croct's comprehensive documentation and flexible implementation empower us to create dynamic, personalized user experiences, significantly enhancing our platform's engagement and seamlessly fitting into our QA workflows."

NerdWalletProfile photo of Tina Chen, who is the author of the testimonial.
Tina Chen
·
Senior Software Engineer at NerdWallet

"This tool is exceptional for provides data-rich reports and aiding in content personalization. It's perfect for A/B testing, and the support team has successfully resolved any obstacles I've encountered."

EnextProfile photo of Felipe Marques, who is the author of the testimonial.
Felipe Marques
·
Frontend Developer at Enext

Get started with Croct today

One-time implementation, endless improvement, no development delays.