Are there ready-made templates instead of building experiences from scratch?
I handle everything from ads to landing pages on my own at our saas. I signed up for Croct and the blank experience editor is staring back at me.
I learn best by copying a working example and adapting it. Is there a template gallery or a set of documented recipes somewhere? I do not have time to invent experiment ideas from first principles, I just want proven patterns I can adapt to our saas in an afternoon.
2 answers
The playbook series on the blog is what you are describing. Each one is a documented recipe: the audience condition, the content angle, and how to measure it. The ones I have used or bookmarked:
- marketing campaign playbook for matching the page to the ad that brought the visitor
- location playbook for geo-based messaging
- organic search playbook for greeting search arrivals differently
- anonymous users playbook for first-party targeting before anyone signs up
- reading history playbook for content-affinity personalization
- ABM playbook if you sell B2B
They come with real outcomes attached, not just theory. The free shipping playbook is the pattern behind ISZI's +39% conversion case, for example. Pick the one closest to your funnel and copy the audience condition almost verbatim.
On the technical side there is also first-class template support in the CLI. croct use applies a template to your project, and once you have a setup you like, croct create template packages your own so you can reuse it across projects.
Integration templates exist too, for example the Sanity personalization template scaffolds a pre-configured project. Worth a look even if only to see how a working setup is structured before you build yours.