Showing a shorter form to returning visitors on our Strapi landing pages
Hello, I am a demand generation manager, not a developer.
Our landing pages come from Strapi. The idea: first-time visitors see our full lead form (six fields), returning visitors see a shortened form with a stronger CTA, since they already know us.
My questions: is this technically an experiment, a personalization, or both? And how much developer work does it require? Our developers are busy this quarter and I need to know what I am asking of them before I ask
Thank you in advance.
Best regards, Meike
1 answer
It can be either, and the developer work is the same one-time step in both cases.
On the developer side, the form section needs to be mapped to a slot once. After that one-time mapping, you can publish and pause experiences and experiments and roll out winners yourself, without further code changes.
Then you choose:
- Personalization: create an experience whose audience is the behavioral condition user is returning, with the short form as the variant content. First-time visitors keep seeing the Strapi default (your full form).
- Experiment: same setup, but run the short form as an A/B test against the default within the returning-visitor audience, so you measure whether it actually lifts submissions before rolling it out.
I would suggest the experiment first, since form length changes sometimes surprise. Plan for one developer ticket for the slot mapping, and once the slot shows as active in the dashboard, the setup, publishing, and pausing are all on your side. For inspiration, form optimization is covered in the HubSpot forms optimization post, and VR Gente saw a 70% increase in lead generation from form-focused work.