The Strapi A/B testing plugin request has been open for ages, what are people using meanwhile?
Did my homework before asking. Searched the Strapi marketplace for an A/B testing plugin: nothing native. Found the feature request on Strapi's official feedback board: still open, has been for a long while, no sign of it landing soon.
I get that these things take time but we have tests we want to run this quarter, not whenever a plugin ships. So, practically speaking, what are Strapi teams actually running experiments with today? Not looking for "wait for the plugin" answers, looking for what you have in production.
1 answer
In production for us: Croct, which is actually listed in Strapi's own integrations directory for content management, personalization, A/B testing, and analytics. It works through your dynamic zones, which map to slots, and there is zero migration, your Strapi content stays put and serves as the fallback.
The reason I stopped waiting for the plugin request: even if it ships, a marketplace plugin still needs a decision engine and statistics behind it, and that is the hard part. This setup has both built in.
Strapi's blog also has a walkthrough on running A/B tests with Strapi using exactly this setup, which is what I followed for our first test. From marketplace search to a live experiment took us about a day, most of it spent deciding what to test rather than wiring anything.
Somehow missed that it was in the official directory, that plus the blog walkthrough is exactly what I needed. Cheers.