Once a variant wins, can I roll it out to everyone without a code change?
my experiment reached a clear winner and now I just want to serve it to all visitors. checking whether promoting the winner needs a developer or if I can do it myself from the Optimize app
we are a small team and I would rather not wait on eng for something that feels like a content decision
2 answers
You can do it yourself. Marketers roll out winners and pause experiments without any code change. Rolling out the winner just means publishing the winning variant as the served content, all from inside the app. Rolling out the winner was two clicks for me, no dev involved.
The winning content still resolves server-side, and your original Storyblok content stays available as the fallback, so nothing about the delivery changes when you promote it.
done, rolled it out this morning. so much easier than I expected thanks
One thing before you promote: make sure the result has actually settled. Changing the traffic distribution or fiddling with variants mid-experiment is discouraged because it invalidates the stats, so treat rollout as the thing you do after it recommends a winner, not a way to nudge a test along. If you want to see what visitors get in the meantime, pausing an experiment and what visitors see covers it.